Ford Confirms News about a Small Pickup Truck in the Making

Ford Motor Company’s President of global markets, Jim Farley affirmed plans to construct an inexpensive pickup which is smaller than the Ranger and he again spoke about the firm’s goal to ultimately provide battery-electric types of the F series.

The strategies about the pickup were discussed at the Deutsche Bank Global Auto Industry Conference in Detroit. Mr. Jim stated that firm is putting their money in more economical types of their truck business and consumers can expect novel nameplates below where they compete presently. No time period or additional details about the upcoming vehicle were revealed. In fact, a spokesman of Ford refused to comment and said that they will have more information about new nameplates in the future.

Below today implies smaller and inexpensive than the latest Ranger. Till 2013, Courier pickup was sold by Ford to international markets, however, that truck was Fiesta-based.

The new pickup that will probably be sold in all-wheel-drive variants and front will compete against Hyundai’s forthcoming unibody sport pickup. It is also highly possible that Ford will restart the name of the courier that distinguished Fiesta-based models in international markets in previous years. Recently, the name was trademarked in the US by Ford.

In 2018 it was reported that Ford decided to add a compact pickup in its lineup by 2022. In the report, the source was not named, but said that the pickup will be a unibody car based off the next-generation Focus platform. At that time, Ford didn’t ignore the report claiming in a statement that they will be increasing their lineup in North America with latest vehicles and getting into new segments with new designs and white space outlines that will help them to grow.

Last week in his presentation Mr. Jim said that the F series will be electrified by the firm, both hybrid and battery-electric. He didn’t mention any time period or if Ford will provide an electric F-150, Super Duty or both.

In 2018, Bill Ford, who is the Executive Chairman confirmed that Ford was planning on an F-series EV, at an event indicating hundred years of the Rouge manufacturing complex, a place where the F-150 is built. In September 2018, Bill Ford stated that they never take any rest when it comes to manufacturing the greatest trucks in the world, be it hybrid, gas or diesel and when the time is right, fully electric.

Towards the end of the decade, Ford aims to manufacture a hybrid F-150. Around 90% of Ford’s capital allocation is in trucks, which has increased from 64% in the past five years plan. Currently, eleven billion in electrification has been invested by Ford, with goals to provide 40 electrified cars throughout the world by 2022. The new product line will include 16 complete electric vehicles and twenty-four hybrids or plug-in hybrids. Last week Ford’s product boss, Hau Thai-Tang stated that the battery-electric cars will earn a lot of profits.

Nikhil Kaitwade

With over 8 years of experience in market research and consulting industry, Nikhil has worked on more than 250 research assignments pertaining to chemicals, materials and energy sector. He has worked directly with about 35 reputed companies as lead consultant for plant expansion, product positioning, capacity factor analysis, new market/segment exploration, export market opportunity evaluation and sourcing strategies.